Image via therealreal
Written by Vedika Jha, Edited by Danté Lusson

The RealReal is currently in the process of looking for a senior fashion designer, and looks to be in the planning stages of an in-house “private label.” Originally known as a luxury consignment site best known for selling the fashions of other companies, The RealReal looks to be mixing it up by adding their own spark to the luxury fashion realm.

Gif via fashiontrustarabia

Behind the name

With more than 21 million current subscribers, The RealReal or TRR is the leader in authenticated luxury consignment. All the items sold on the site are authenticated through a rigorous process overseen by hundreds of company experts and brand authenticators. Their overall goal with the company was to decrease luxury’s impact on the environment and at the same time open up the possibility of purchasing luxury goods to a new target market.

The current TRR business model is revolutionizing resale, while preventing fashion from leaving a negative mark on the planet. They sell everything from women’s, men’s, and kids’ fashion to fine jewelry, watches, fine art, and home decor. All this in an effort to create the world’s largest and most trusted marketplace for authenticated luxury.

Now with millions of shoppers and consignors, a booming e-commerce platform, and 17 retail locations around the country where customers can sell, and meet with TRR experts and receive free valuations the company seems to be taking a new stride into the world of designing, spraying from their resale roots.

Image via Forbes

Hiring a Designer

A job listing for a Designer position posted on The RealReal site sparked the rumors of the company venturing deep into new terrain. According to the original job posting the position will be based in New York City or San Francisco and required 10 years minimum experience at a “reputable luxury brand,” as well as deep knowledge of development, fit, pattern making, and delivery timetables. They will oversee the selection of fabric and trim from TRR-owned inventory and other authorized sustainable partners and brands thus keeping the company’s environmentally friendly initiative in mind.

Experience and More Required

To go into specifics the company requires that the designer be comfortable with working with upcycled pieces that have havana virgin fabrication, are zero waste, and the labor behind it must be fair wage and sourced in the United States.The role of the designer is going to be to help launch a series of strategic initiatives revolving around sustainable product development and upcycling. With this the company hopes to hire someone who has a strong track record of product design from well known luxury brands as well as someone with end to end experience in the entire design process from market research to sketch to fit.

Making Moves

From a brand strategy standpoint, TRR is continuing in their effort to increase their overall impact on the industry while continuing to create a more circular future for fashion. The addition of design talent to their team will help them explore potential avenues for sustainable creation that keep existing products and materials out of landfills and in circulation. However a key point to this expansion is also further growth for TRR’s ReCollection upcycling program. For the past couple of years the company has launched a new initiative which urged brands to launch capsule collections of their unsold pieces for resale on the site, as opposed to disposing of them in landfills. In this case the brands control the designs and TRR acts as the sales facilitator.

The original ReCollection project launched in March in which unsold goods from brands like Balenciaga, Simona Rocha, and Jacquemus were upcycled by LA repaid studios and then put on the website to be sold. However while this venture seemed to be a positive step for the company the initiative didn’t do so well as much of the collection remained unsold on TRR site.

Image via editorialist

This addition of the new designer and the original and sustainable take on luxury fashion means the company can revamp the ReCollection Initiative and continue to grow their brand identity. We are excited to see where they go from here!

Via ÀLA.HAUSSE‘s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND/ (swap BETA 2021) mobile application, INDIVIDUALS & brands (BETA 2021) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Closets” aka Clothing Assets, along with overstock inventory and samples. Through this consumerism habit shift we indirectly slow down the urgency on fashion’s carbon footprint, aiding sustainability as a whole.

BETA Early Access Application Now Opens SS21 iOS Android 

with Stories on www.alahausse.ca


Subscribe to get the latest ÀLA.HAUSSE news!

August 13, 2021

The RealReal in the works of developing their own luxury brand

Image via therealreal Written by Vedika Jha, Edited by Danté Lusson The RealReal is currently in the process of looking for a senior fashion designer, and […]
August 13, 2021

News in Sustainable Fashion: Mycelium is the New Luxury Leather

Image via Pinterest Written by: Hanna Shaw Reinforcing the reality that sustainable fashion is here to stay, recent innovations in the garment industry has enabled mycelium, […]
August 13, 2021

Deconstructing Sneakers with Berlin Based Designer “All Amin”

Image via wait!fashion Written by: Hana El-Sharabasy Today’s young designers are inspired by our mass consumption to innovate new ways to counteract the waste of the […]
August 13, 2021

Sick of Plastic Bags? Here is your guide to making a switch from disposable to reusable!

Image via Pinterest Written by Alessa Morjaria Every year roughly 500 billion plastic bags are used worldwide. With only 1 in 7 of these being recycled, […]
August 13, 2021

Ethical and Sustainable Lingerie: Going Green Comfortably

Image via PortlandMonthly Written by: Vedika Jha Who doesn’t love feeling amazing and sexy while also helping the environment at the same time! From elegantly crafted […]
August 13, 2021

Nanotechnology in Clothing

Image via thevou. Written by: Vedika Jha A new wave of fashion has hit the market and it marks the culmination of science, technology, and clothing […]
August 11, 2021

What brand loyalty looks like in 2021: how brands need to step it up to ensure repeat customers

Image via vanityfair Written by: Danté Lusson What is that one thing that turned you into a loyal customer? Maybe it was great customer service, or […]
August 11, 2021

The Fashion Rental Take-Over: Will the fashion rental model be mass adopted?

Image via Fashionmagazine   Written by Chantel Ong A general amount of 254 million tons of waste are generated per year — which mainly comes from […]
August 11, 2021

Basic and Not-so-Basic Fashion Rules Every Fashion Lover Should Know

Image via Vox Written By: Alessa Morjaria After a year of being cooped up inside, feeling confident and looking put together every day is not always […]