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Welcome to the new age of fashion sustainability.
Image via Gucci
Written by Vanessa Seymour, Edited by Sheila Lau

The fashion industry is beautiful, chic, and glamorous. It is an industry filled with luxury. In the midst of all its beauty, it is easy to forget about the environmental and fashion sustainability issues that still exist within the industry. There is still a lot of work to do to create a sustainable ecosystem in the fashion industry and the world. Production in the fashion industry makes up nearly 10% of global carbon emissions a year. That is a huge percentage for just one industry! 

Everyday our planet and the beautiful creatures on it are affected by our growing pollution. Animal extinction rates are at an all time high. Did you know that out of the nearly eight million species believed to be on earth, nearly 15,000 of them are on the brink of extinction? Our seas are filled with trash, and our land is no longer pristine. We are the ones that have to live on this Earth, so this makes it our duty to keep it in the best condition possible. We should look after the Earth, and do all that we can to ensure its health.

Change Starts with You and Me

While we take care of the Earth we must also remember to take care of ourselves. Trying to keep up with fashion can be stressful. It can be financially and emotionally draining for us. Fashion is inspiring and all-consuming, and there is a lot of good in it. But, it’s also okay to recognize that there are some parts of it that are not sustainable on a mental and psychological level. That is what we at ÀLA.HAUSSE are here to do: provide a way for you to keep up with fashion, while not going broke or being mentally worn out. 

Change starts with people like you and me deciding to do something different. It starts with people like us saying we have had enough, and that we are going to do whatever we can to ensure a more sustainable future for ourselves and the next generation. This is our 21st Century #HAUSSEPEOPLE guide to fashion sustainability. 

21st Century #HAUSSEPEOPLE Guide To Fashion Sustainability

Buy Used

Buying used does not make you any less fashionable. In fact, we believe it makes you more powerful. Buying used clothes is beneficial to the environment as well as your own pocket. It is a win win! It is time more of us start taking advantage of this option.

ÀLA.HAUSSE is here to help you realize this goal. Via our mobile application, you will be able to buy, sell, rent, or lend your personal “Clossets” (aka clothing assets), along with overstock inventory and samples from brands. With over 2000+ designer brands to choose from, who said buying used cannot be chic?

Educate Yourself on Fashion Sustainability

Education is the beginning of all change. Go out and learn, ask questions, and do some research. Understand how the fashion industry works and where it is lacking. Understand how the brands you buy from operate. Learn about the ways they are structured and how they help or contribute to pollution within the fashion industry. 

Stressed about where to start? Don’t be! ÀLA.HAUSSE is a multi-functional platform that also provides its users blogs, news, research, and tips about fashion sustainability! Just subscribe to our email list, and you’ll be getting the latest fashion sustainability style tips and news at 0 cost.

Gif via NYFW

Invest in Trans-Seasonal Clothes 

The high turnover rate in trends within the fashion industry has us feeling like we constantly need to be shopping in order to be up-to-date. It is time we let go of this mentality. Invest in clothes that you can wear as the seasons change. Find a way to make outfits work in different weather conditions. Read our blog on building a capsule wardrobe for easy tips on how you can create a wardrobe that works all year round.

Quality Over Quantity

Choose what you invest in wisely. In 2014, the average person in North America bought a staggering amount of 16 kg of new clothes that year. That is a big number. Change what you place value on. How much you buy is not as important as the quality of what you buy.  Invest in quality pieces with four simple questions. Read our blog on cost-per-wear to find out what they are. 

Sell/Donate Unwanted Clothes

How often do you wear your clothes? What do you do with it once you are done? Circular fashion is all about keeping materials and garments in use for as long as possible. Just because you no longer find something useful does not mean that there isn’t someone out there who will. Give your unwanted clothes a second life by selling or lending it on ÀLA.HAUSSE.

Buy with Purpose

Let there be a reason behind your purchases. Do not get sucked into the mindset of consumerism. Brands focus so much on marketing to make you believe you need something you may not actually need. Before you buy something check in with yourself as to why you want to buy something. Empower yourself to make the best decision possible for yourself.

At ÀLA.HAUSSE, we believe in fashion minimalism. Read our blog on how to ensure your closet and the clothes you buy have purpose. 

Mend What is Broken

A button falling off does not mean that the entire outfit is now useless. Mend it! This can be empowering, because it is a skill you can learn or one that you can outsource to a tailor. Either way you are giving someone a job and empowering them. This is how the world should work. 

For some inspiration, read our blog on DIY projects to come up with ideas to renew, repurpose, or repair your less-than-perfect clothes!

New Perspective à la Fashion Sustainability

Changing your mindset and belief is the most important way we can bring about change. Times are changing and we must keep up. Bring a fresh perspective to shopping. Realize that the way we were existing before is no longer sustainable. 

Follow us on InstagramFacebookTwitter, and Pinterest for some fresh inspiration to brighten up your day. Become a part of the #HAUSSEPEOPLE and join our uprising trend on fashion sustainability!

Repeat the Outfit!

Whoever said you can’t repeat an outfit on Instagram was wrong. You can! It does not make you any less cool or unstylish. In fact, we believe it makes you bold and brave. So many of us do not have the means or funds to be in a new outfit everyday. That is normal! So let us shatter this belief that we can’t repeat outfits.

In fact, us #HAUSSEPEOPLE subscribe by a uniform-inspired methodology to help you get rid of the “I have nothing to wear” syndrome every morning. 

What Makes You Happy VS. Trends

Have you ever bought something just because everyone around you had it? It’s time for us to embrace our individual styles. When you buy something that makes you happy you are more likely to wear it more often, to take better care of it, and to feel empowered. Your happiness is of the utmost importance! Do not let anyone or any trend make you think otherwise. 

Sustainable Fashion starts with You and Me
#HAUSSEPEOPLE can be fashion sustainable and chic
Gif via @sksstudios on Giphy

We at ÀLA.HAUSSE can help you along your journey in being fashion sustainable. Our app will allow you to turn your closet into “Clossets” (aka clothing assets), a platform that turns your clothes into a source of income and inspiration. You don’t need to buy something brand new for every occasion; we are strong believers in rebuying, reselling, reusing, and upcycling secondhand clothes. Join us as we try to create a more sustainable fashion ecosystem! 

At ÀLA.HAUSSE, we are committed to providing fashion lovers with a multifunctional ecosystem in which they can practice more sustainable consumption habits. Via ÀLA.HAUSSE‘s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND/ (swap BETA 2021) mobile application, INDIVIDUALS & brands ( BETA 2021) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Clossets” aka Clothing Assets, along with overstock inventory and samples. Through this consumerism habit shift we indirectly slow down the urgency on fashion’s carbon footprint, aiding sustainability as a whole.

BETA Early Access Application Now Open for CA Fashion Lovers: Apply Now for LAST CALL 

#ALAHAUSSE #WEARYOURPURPOSE #HAUSSEPEOPLE

Sources:
  1. McFall-Johnsen, Morgan. “The Fashion Industry Emits More Carbon than International Flights and Maritime Shipping Combined. Here Are the Biggest Ways It Impacts the Planet.” Business Insider, Business Insider, 21 Oct. 2019, www.businessinsider.com/fast-fashion-environmental-impact-pollution-emissions-waste-water-2019-10.

  2. “Extinction Over Time.” Extinction Over Time | Smithsonian National Museum of Natural History, https://naturalhistory.si.edu/education/teaching-resources/paleontology/extinction-over-time.
  3. Wahnbaeck, Carolin, and Lu Yen Rolof. “After the Binge, the Hangover G International Fashion Consumption Survey Insights into the Minds of Clothing Consumers.” Greenpeace E.V. Germany

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