fbpx
Image via Reviews
Written by Tori Southerland

Fashion, whether we like it or not, is constantly changing and is often dominated by what is in trend. I, like many others, have an internal tossup of wanting to be trendy and wanting to be sustainable with my clothing, but why not do both?

Sustainability: is it a trend?

For maybe the first time in fashion history, sustainability is in style. Consumers are often saying no to fast fashion and focusing more on ethical consumption. According to research done by Mckinsey & Company, 67% of consumers consider the use of sustainable materials as a deciding factor when purchasing items.  Just a decade ago, sustainability in fashion was a foreign concept to the average consumer. According to The Institute for Sustainability,  the movement for sustainability can be considered a mega trend, which is a trend that shapes the world of business for a decade or more (https://www.theinstituteforsustainability.com) . This mega trend, which began with the desire for businesses to “Go Green” in the early 2000s has now morphed into a totally new way to view consumption. At its roots, sustainability comes down to lowering our consumption overall, there still can be ways to be trendy while being conscious of our carbon footprint.

Image via WWD

How to be more sustainable while following trends: a brief guide

Step 0: Self Reflection

The first thing to do when considering following a trend is some self reflection. Do I actually like this trend? It’s easy to feel pressured by what’s in style when deciding what to wear. The bottom line is if you wouldn’t like the piece if it wasn’t what’s in style, don’t buy it. I often ask myself what a piece will add to my wardrobe before deciding to purchase it. If you’re still not sure, the next step would be to try out the trend without commitment. You could borrow from a friend, rent the piece, or even just try it on at a store.

Now, you’ve decided you want to participate in the trend. What should you do?

Gif via Dazed
Step 1: Look for Once-Loved

The first step to follow a trend sustainably would be buying second-hand. Go thrifting or buy second-hand from the comfort of your own home with shopping apps.

Step 2: Try an Ethical Retailer

If you’re unable to find your desired piece second hand, move on to ethical retailers. Generally, if brands are sustainable they will make it known. If you can’t find any info on a brand’s views, it’s likely not what you’re hoping to hear. Try to shop at small businesses and avoid microfibers.

Step 3: Your Clothes Deserve TLC

Once you have the trendy piece, make it last. Take care of your clothes and get as much wear as possible. Wear the piece when it’s no longer trendy, because if you love it, the trends don’t matter so much.

Step 4: Trend Retirement

If you’re ready to retire a piece: donate or resell. Give to a friend. Appreciate your clothes for the great outfit moments they gave to you.

Image via The Guardian

Trends and sustainability don’t have to be mutually exclusive choices. Trends have brought us more inclusive clothes for different body types or the normalization of  men to express their femininity. A focus on sustainability in fashion has allowed thrifting and second-hand clothing to make its way into mainstream. And as long as we remain mindful while consuming, we can be both trendy and sustainable.

Via ÀLA.HAUSSE‘s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND/ (swap BETA 2021) mobile application, INDIVIDUALS & brands ( BETA 2021) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Clossets” aka Clothing Assets, along with overstock inventory and samples. Through this consumerism habit shift we indirectly slow down the urgency on fashion’s carbon footprint, aiding sustainability as a whole.

BETA Early Access Application Now Open for CA Fashion Lovers: Apply Now for LAST CALL 

with Stories on www.alahausse.ca

#ALAHAUSSE #WEARYOURPURPOSE #HAUSSEPEOPLE

Subscribe to get the latest ÀLA.HAUSSE news!

JOIN THE SUSTAINABLE FASHION MOVEMENT
July 14, 2021

Can we follow trends sustainably?

Image via Reviews Written by Tori Southerland Fashion, whether we like it or not, is constantly changing and is often dominated by what is in trend. […]
June 11, 2021

Laundry Sustainability: How to Green your laundry

Image via dazeyla.com Written by Aoife Reynolds, Edited by Chantel Ong What is Laundry Sustainability, and Why should YOU care? How often do you wash your […]
May 28, 2021
Cyber Warrior 3D

Three Degrees of Fashion: How 3D Printing Can Benefit Fashion Sustainability

Image via @curateforchange on Instagram Written by Danielle Williams 3D printing technology has made major advancements in recent years and we are starting to see it […]
May 25, 2021
Puma Virtual

The Fashion Industry Welcomes VR and AR Technology: From the runway to choosing your #OOTD at home

Image via Puma Day-Zero on behance Written by Danielle Williams The pandemic has had a generous effect on most industries, including fashion. With the elimination of […]
April 13, 2021
Zap & Buj integrate 3D printing in the manufacture of clothing, such as this Wall Dress.

3D Printing: The Solution to Fashion’s Waste Problem?

Stratasys X Kaimin 3D, Image via Kaimin Written by: Samantha Mastantuono, Edited by: Sheila Lau Textile waste is a major issue surrounding the fashion industry that […]