Sustainable Fashion


Sustainable fashion refers to eco-friendly practices in designing, producing, consuming, and recycling clothes. This practice focuses on making sure the way we approach fashion causes little to no harm to the environment. The hope is that sustainable fashion will be able to withstand time and support a bright and viable future for the planet as well as people. At ÀLA.HAUSSE our vision and motto " Looking Chic with À Purpose" relies on Me and You to make it come true. #WEARYOURPURPOSE #HAUSSEPEOPLE!

Ethical Fashion

Fast fashion is based on designing, producing and consuming goods quickly and cheaply. Leading fast fashion brands are inspired by garments on the runway, but sell their clothing at a price affordable to the everyday consumer. Fast fashion is harmful because it results in overproduction and environmental pollution, generates excessive amounts of waste, and leads to low wages for workers. It is a growing industry that is not sustainable, nor is it usually ethical either. ÀLA HAUSSE is all about fashion that is trendy, bold, affordable and eco-friendly. Our platform is here to serve our fashion-loving ecosystem and the environment as a whole.

The term Ethical Fashion refers to the humane treatment of workers in the manufacturing process of the fashion industry. In the past and present, these workers are often not well compensated for or given safe environments to work in. Ethical fashion addresses the issues of working conditions, health and safety, child labour, and living wages -- all important and crucial issues that must be addressed. Ethical fashion also includes the ethical and humane treatment of animals in the fashion industry. ÀLA HAUSSE believes in the equal and fair treatment of all beings.

200000

tons of dyes are lost to effluents every year during the dyeing and finishing operations process from the textile industry.

Organic

When discussing textiles, the term Organic refers to how materials are grown and produced. The process of growing organic materials is devoid of any pesticides, synthetic fertilizers, genetically modified organisms (GMOs), and any other harmful chemicals. These chemicals could be harmful to the planet, to workers producing the material, and to consumers. At ÀLA.HAUSSE we believe in quality over quantity. Be a part of the ÀLA.HAUSSE ecosystem to slow down consumerism as a whole.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."


Coco Chanel

Cruelty-Free

Cruelty-free refers to animal welfare, specifically whether any animals were hurt or harmed during the production of the garment. In fashion, it also means that the product is not made with animal-derived materials or byproducts. ÀLA.HAUSSE believes in the equal and fair treatment of all beings. By circulating and upcycling our fashion items, we slow down the consumption of products that are not cruelty-free.

Slow Fashion & Upcycling

Slow fashion is the opposite of fast fashion. In slow fashion, brands approach the process of designing and producing with awareness of sustainability and ethicality. Slow fashion brands create garments that more durable, of higher quality, and are made to last longer. From a consumer perspective, slow fashion requires shoppers to buy less, while simultaneously encouraging them to invest in higher quality pieces.

Upcycling is the practice of transforming waste into reusable, high-quality products. In fashion, upcycling encourages creativity and innovation from designers and producers, and it promotes the reuse and repurposing of manufacturing waste byproducts.

We at ÀLA.HAUSSE believe that slow fashion Is the key to a sustainable future in fashion and the environment. Our ecosystem is designed to slow down fashion consumerism. Through continual circulation and upcycling, we can extend the lives of our existing fashion products. Our individual actions can impact the environment, and when we stand together as a community, our power is infinite.

#WhoMadeMyClothes

The goal of the hashtag was to bring awareness to the humanitarian and ethical issues in fast fashion. Its aim was to raise awareness among consumers, and to have consumers reflect on the brands they purchase, the manufacturing process, and the work environment of garment workers. In response, textile factory workers also participated in the movement with the hashtag #IMadeYourClothes.


Greenwashing

Greenwashing occurs when a company claims that its products are ethical and sustainable in order to distract from its unsustainable practices. This includes any intentionally misleading ad campaigns and any publicized environmental claim. Companies will often refer to one or two eco-friendly initiatives they are partaking in as proof that they are a sustainable or ethical brand. However, in most cases, their initiatives aren’t enough, and don’t fully address the bigger, more critical issues at hand.

Traceability

Traceability is the ability to track all aspects of an item throughout the supply chain. It is an important concept because it requires that a brand/company be transparent about their actions. Traceability ensures that the company can be held responsible for claimed practices and values, and it promotes more ethical and sustainable values.

Carbon Emissions

Carbon emissions are the release of carbon dioxide into the atmosphere, but the term is often used to refer to greenhouse gas emissions as a whole, the key contributors of climate change. The fashion industry is responsible for 10% of global carbon emissions each year. It is the second-largest contributor, releasing more carbon emissions than all international flights and maritime shipping combined. Every year, the fashion industry uses 93 billion cubic meters of water, enough water to meet the needs of 5 million people. The pressure of constant production and consumption has created an environmentally unsustainable industry.

Fair Trade

Any organization with the Fair Trade symbol is certified by Fairtrade International. Fair Trade acknowledges and addresses the imbalance of power in trading relationships, building a model that ensures decent working conditions, sound environmental practices, and a thriving worker community. Fairtrade items may include a premium to guarantee that the farmer or factory worker is properly compensated for and is able to earn a better living.

Transparency

Transparency refers to a company publicly sharing where their products are sourced, how their products are made, and who is involved. This is an important practice, because it promotes better treatment of factory workers and animals, and it encourages more ethical and sustainable practices. At ÀLA.HAUSSE, us #HAUSSEPEOPLE own ourselves, speak with our actions, contribute authentically, and #WEAROURPURPOSE.


Recycling

Recycling is the process of breaking down a product into its raw base materials for reuse. This can be a costly and time-consuming process that involves many parts. At ÀLA.HAUSSE, we believe that by reselling and renting our fashion items, we go beyond simply recycling our products. We are being proactive. #WEARYOURPURPOSE

Circular Economy

A circular economy focuses on creating products that are reusable, recyclable, or biodegradable. This is done to minimize, if not eliminate, the waste created by the fashion industry. To be effective, this practice must be put in place from the very start, with the design and conception of the product. True circularity requires full transparency from a company.

Biodegradable

The term generally refers to a product that could be naturally broken down without harming the
environment. Biodegradable clothing has increasingly becoming one of the main commitments in the
fashion industry, fashion brands are becoming more mindful to promote sustainability, thus, reducing its
negative impact on the environment. Clothing that are biodegradable often uses non-synthetic fabrics
and avoids using harmful chemicals such as bamboo, hemp and organic denim, etc. At ÀLA.HAUSSE, we
are committed to consider biodegradable designs, raise awareness with every style worn and trade,
therefore, fostering change. What drives us is our essence to wear clothing with a purpose – something
we hope to inspire you to do too. #WEARYOURPURPOSE

Design for Disassembly

Design for disassembly is a concept that calls for the end-of-life options of how the product, components and materials can be deconstructed. The goals for “design for disassembly” in the fashion industry are to create a long-lasting fashion garments and products, create value for fashion consumers and eliminate waste with closed loops. We at ÀLA.HAUSSE aim to provide fashion lovers a thoughtful multi-functioned fashion ecosystem intentionally for value retention and meaningful next use.

Cost-Per-Wear

Cost-per-wear is a concept that considers the value of an item in relation to how much one uses it. An example would be if a piece of clothing was purchased at the cost of $200 and when you wear it twice, then each wear now will be at a cost of $100; if worn four times, then each wear would be $50, and so on. 

Think of items that a person could own less as static objects but more in terms of items that one can get use out of. Relating the concept to our brand ÀLA.HAUSSE, we believe that an understanding in cost-per-wear is a lesson in value. Which is why we have created a multi-functional and multi purposeful fashion ecosystem mobile application to encourage individuals and brands to rebuy, resell, reuse and upcycle one’s person clothing assets. Thus, reducing one’s personal cost-per-wear and helping our #HAUSSEPOEPLE to look at their fashion purchases in a whole new light.

Eco-Efficiency

Eco-efficiency is a measure of sustainability, practicing using resources to create positive environmental impact with less pollution and waste. This can be seen as a business strategy for sustainable development, also as environmental performance. ÀLA.HAUSSE’s mobile application is a digital fashion marketplace that will help to achieve eco-efficiency by optimizing the usage of fashion items and increasing their value and market share. Giving fashion pieces a new life, hence, improving environmental performance by reuse of “waste fashion” and increasing its recovery. 

Conscious Fashion/Customer

Conscious fashion is a growing design philosophy and a movement that has been sweeping the nation, which can also be referred to as “ethical fashion”, “eco fashion” or “sustainable fashion”. Fashion brands use the term to imply “mindful” and “purposeful”. Conscious consumer is referring to the person who are consuming consciously and taking the time to reflect and minimize on the impact of their choices. ÀLA.HAUSSE is all about encouraging consumers with the same mindsets, to prioritize sustainability of the people and the planet, to uprise an alternative trend as opposed to fast fashion. Thus, creating a fashion ecosystem that can be supported indefinitely in terms of human impact on the environment and social responsibility.

Lifetime Extension

The term lifetime extension is a concept of expanding one’s lifespan, lengthening the time over which a product continues to serve its originally and intended function. Adapting such concepts into ÀLA.HAUSSE’s fashion world, we are intended to increase each fashion product’s lifespan by creating a digital peer to peer marketplace to recycle fashion for a better use and a mutually beneficial relationship between fashion consumers and our environment.

Additive Manufacturing

Additive manufacturing is a synonym to 3D printing, implying from its name, additive manufacturing manufactures objects by adding material. Such method results in zero resource wastage and has been increasingly used in the fashion industry because it gives fashion a wide range of possibilities during the creative and production process. Consequently, gives consumers a new mass-customization solution at low cost. Additive manufacturing runs in direct contrast to traditional means of manufacturing, which typically involve the reduction in waste during the manufacturing process. A new form of sustainable and environmentally friendly practice that allows brands and manufacturers to meet the social responsibility and sustainability objectives.

Regenerative Design

Regenerative design is a design principle that calls for products or services to actively regenerate or contribute to ecosystem health and consumers, there is often a connection to the place in which a product is produced, used and disposed of at the end of life. In relation to fashion, regenerative design consolidates fibers produced through regenerative farming, which is known as agroecology. Fashion that is created from fibers harvested on regenerative farms help enhance biodiversity, improve watersheds and enrich soil. ÀLA.HAUSSE strives to achieve reconciliation between fashion consumers and agriculture by incorporating system thinking, interdisciplinary collaboration to create an opportunity to transform the fashion industry.

Closed-Loop Recycling

A supply chain sustainability- focused recycling system, recycling used products then designing and manufacturing it into the same type of product over and over, so as to circulate within society for as long as possible. We at ÀLA.HAUSSE have signed up for the same sustainability action plan! Via our mobile application, individuals and brands are encouraged to rebuy, resell, reuse. This includes recycling any personal unwanted fashion pieces back into the marketplace as well as making fashion products reusable with maximum usability and minimum waste generation throughout a product’s lifecycle.

Secondary Materials Marketplace

Secondary materials marketplace is a place that often facilitates the exchange of secondary raw materials. Allowing secondary material buyers or suppliers to find each other on a digital based platform. ÀLA.HAUSSE’s multi-functional mobile application invites fashion consumers to a secondary marketplace to connect through rebuy, resell, reuse, rent and lend. Opening up each secondary fashion item to a larger audience, hence, shifting the consumerism habit. 

Waste Hierarchy

Waste hierarchy is a waste management option ranking in the priority order of waste prevention, followed by reuse, recycle, recovery and safe disposal. It is often used as an evaluation of a process that protects our environment while saving resources and energy consumption. ÀLA.HAUSSE is a sustainable business model for the growing economies. Incorporating the waste hierarchy, transmuting fashion consumer’s throwaway attitude by refashioning, recycling and reusing all secondary fashion items.

Via ÀLA.HAUSSE‘s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND/ (swap BETA 2021) mobile application, INDIVIDUALS & brands ( BETA 2021) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Clossets” aka Clothing Assets, along with overstock inventory and samples. 

Through this consumerism habit shift we indirectly slow down the urgency on fashion’s carbon footprint, aiding sustainability as a whole.

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