fbpx
Image via SleekMagazine
Written by: Hana El-Sharabasy

Created by friends Carl Ollson and Felix von Bahder in 2012, Stockholm based company Deadwood started their business when they were puzzled by the current leather industry. Their lack of ethical options has led to their creation of plant based cactus leather that makes up their line of leather products.

Pleather turned Treasure

After years of severe dissatisfaction with the leather industry, the founders of Deadwood came across an article about the newest vegan leather. Farmers in Guadalajara, Mexico were experimenting with a new cactus based leather alternative that sparked their interest, and the rest is history.  

How?

Once a season, the cactus plants of Zacatecas are ready to be harvested (aka plucked). Each plant is treated with TLC and is never plucked prematurely to ensure their regrowth. The gatherings are mashed left to dry in the sun for three days to extract the internal humidity. The raw material can be shaped and textured after being mixed with non toxic chemicals to form completely plant based leather.

Image via deadwoodstudios
Image via Provivus

Leather vs Pleather

The problem with real leather

The ethics behind fur and leather production have always been a big debate in the fashion industry. Although many sources push different opinions, many stand by the fact that leathers are a by-product of the meat industry. So if this is true, then wouldn’t leathers just be a form of repurposing? 

On the other side of the debate are people who believe wearing leather is always bad, no question. Still, so many people stand by the fact that they don’t want to kill animals. Fair point. 

Often untalked about is the tanning process that all garment leather goes through. Aside from the CO2 emissions of raising cattle, the tanning process utilizes many toxic chemicals. Tanning is the process of altering the protein structure of the leather to increase durability, without it, in a few months our garments would decompose the same way all natural materials do. The most popular method of leather tanning releases cancer-causing chromium that most often ends up in our waterways and ecosystems. Recent studies done by PETA (People for the Ethical Treatment of Animals) said employees of tanning factories are 20%-50% more likely to get cancer in their lifetime. As science advanced and more research was being done about the tanning process, manufacturers found a way to use vegetable solvents to achieve the same result.

The Problem With Pleather

Pleather was the perfect vegan solution for non-meat-eating bikers, that was, until we started seeing how long it took to decompose. It has all the qualities of leather with added durability and water resistance. It is also a cheaper alternative to real leather which was a big plus for clothing companies. 

Because its main component is a relative to plastic it’s production and decomposition leave lingering effects. Petroleum and chlorine are essential (and environmentally detrimental) products in creating pleather. Polyvinyl chloride is a by-product of pleather production and is extremely detrimental to human and environmental health. It is directly linked with leukemia, lymphoma, lung and brain cancer in humans.

Remarketing of Pleather

The word pleather forever painted the product in a cheap light. The word is always associated with the word plastic. Since, companies have slowly started referring to it as vegan leather, to create connotations of a more ethical option (because vegans have the ethics down). Deadwood cofounder Felix von Bahder has expressed his reluctance to utilize vegan leather…“At Deadwood we have been somewhat skeptical toward the hype around ‘vegan leather,’ as we feel it is just the same old plastic leather that we have seen for decades, rebranded”.

Gif via Voguebus

Veggie Leather

We aren’t the only ones who have noticed that neither is a suitable, ethical or sustainable option. Not everyone has access to second hand leather products, and many are turned off by its creative limitations. Thus came the newest type of plant based leather, aka veggie leather.

Deadwood is paving the way for the newest advancement in leather since the 20’s created. Many companies are taking note and even giving this idea their own spin and making products from pineapples, flowers, and even corn. It’s about time we had an option that didn’t hurt the environment one way or another.

Via ÀLA.HAUSSE‘s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND/ (swap BETA 2021) mobile application, INDIVIDUALS & brands ( BETA 2021) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Clossets” aka Clothing Assets, along with overstock inventory and samples. Through this consumerism habit shift we indirectly slow down the urgency on fashion’s carbon footprint, aiding sustainability as a whole.

BETA Early Access Application Now Open for CA Fashion Lovers: Apply Now for LAST CALL 

with Stories on www.alahausse.ca

#ALAHAUSSE #WEARYOURPURPOSE #HAUSSEPEOPLE

Subscribe to get the latest ÀLA.HAUSSE news!

Follow us for all your fashion needs!
August 1, 2021

Brand Spotlight: Deadwood – a vegan capsule collection that will give you life!

Image via SleekMagazine Written by: Hana El-Sharabasy Created by friends Carl Ollson and Felix von Bahder in 2012, Stockholm based company Deadwood started their business when […]
July 28, 2021

How Japanese designers are building a more sustainable fashion industry

Image via TheJapanTimes Written By Danté Lusson Many new designers are launching their lines with sustainability in mind. As a response to the crisis of fashion […]
July 22, 2021

How H&M is Working Towards Becoming a More Sustainable Company

Image via h&m Written by: Hana El-Sharabasy In the last few years, the fashion industry has seen unimaginable change. With the rise in popularity of climate […]
July 20, 2021

The Social Media Generation: How Social Media is Changing The Way We Shop

Image via FashionMagazine Written by Hana El-Sharabasy The introduction of social media is the largest change the fashion industry has ever seen. Our fashion media consumption […]
July 16, 2021

Rise of QR codes in Retail Industry

Image via Harper’sBazaar Written by: Danté Lusson As an active shopper there are few things that are required in a shopping experience, however like many others […]
June 15, 2021

From Whole-sale to Direct to Consumer: The rapid gravitation towards a D2C market

Image via rawpixel Written by Danielle Williams Millennials are a driving force for change in the economy perceptible through a shift in customer expectancies towards a […]
June 9, 2021

Amazon Sets New Sustainability Standards: Actions to ease availability of Sustainable Products

Image via Helmut Newton, Vogue 1964 Written by Danielle Williams, Edited by Chantel Ong In September 2020, Amazon unveiled a rubric called “climate pledge friendly”, which […]
June 4, 2021

The New Age of Luxury Fashion: How the high end fashion industry is changing for the better

Image via Gucci, Fall Winter 2018 Eye Campaign Written by Danielle Williams The current market, delineated by Millennials and Generation Z, favors culturally and environmentally cognizant […]
June 1, 2021
Circular

The Full Circle of Fashion: Working towards a Circular Fashion Economy

Image via Stella McCartney Written by Danielle Williams The Fashion industry has been faced with intense stresses to reduce waste and carbon emissions from a new […]