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5 Reasons Why Rental Fashion is the Future
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Written by: Laaibah Hanan
As we move through the 21st century, online fashion rental platforms are becoming more popular due to the overwhelming amount of waste fast fashion continues to produce. The overall environmental impact, from numerous amounts of landfills to large amounts of carbon gas emissions, of fast fashion has led many consumers to integrate sustainable practices into their buying habits. Online rental platforms are being viewed as a more sustainable option for consumers to efficiently use and dispose of their clothing items, as well as reduce their own environmental footprint.
Fashion rental platforms allow you to rent clothes, shoes, accessories and more through an e-commerce platform rather than traditional brick-and-mortar stores.
What is Slow Fashion?
Slow fashion, a movement that encourages slow and sustainable practices of fashion, encourages individuals to practice ethical ways of handling and producing clothing. As more people steer away from large fast fashion retailers, sustainable manufactures come into play by providing an array of ethical standards incorporated into their process. This includes everything from fair living wages to using ethically sourced materials to providing ways to reuse old materials.
As the clothing is made from high-quality material, this allows for durable and long-lasting pieces while giving them a unique character that mass produced fashion lacks. Retailers practicing slow fashion thus tend to produce smaller collections of clothing each season, giving shoppers a chance to find an item that they will hang onto for years to come. In short, slow fashion is a more ethical and sustainable alternative to fast fashion.
Rental fashion is a popular way to keep your wardrobe fresh and cycle between new clothing styles and pieces. Not only is it more affordable, but renting fashion is fun and convenient for people wanting to try out different styles. You don’t get tied down to specific expensive pieces that you’ve bought, but rather you have a chance to upcycle and wear new designers for the fraction of the price. When your done with an item, you simply return it to the rental company—there’s no hassle in getting rid of it or selling it yourself.
Affordability
Most clothing stores can be very expensive and for most people the cost of retail clothing is too high to be spending regularly. A pair of jeans from a high-end store can cost an upwards of $100! Rental services are an alternative to buying clothes. Instead of fully committing to one piece of clothing, renting different pieces gives you an affordable variety to choose from.
Sustainability
While clothing is essential, many companies produce way more product than they need to, resulting in an excess of supply. This harmful method of mass production not only harms the environment but uses an excess number of resources such as water and energy. Instead of buying clothing, renting clothing is an effective way of reducing the impact on the environment. As you rent clothes, you help extend the life of the piece of clothing and reduce the number of resources used to create new clothing.
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Experimental
By experimenting with different styles, you can get an idea of what your personal style is when it comes to fashion. Renting can give you the freedom of experimenting with a handful of brands, looks, and styles all while having the guarantee of not having to stick with it. Experimenting also helps you stay up to date with new looks and pieces when newer collections drop.
Access
Renting allows everyone to get a fair chance at accessing clothing pieces. At a fraction of the price, you get the freedom of trying the latest trends and looks without having to be tied down to an expensive clothing piece you have purchased. The cost of high-quality pieces can potentially discourage consumers from buying and trying new clothing, however, with renting you get the opportunity to consider new pieces!
Community
Renting pieces can have you up to date with the latest trends! The community of sustainable fashion is alive and strong with thousands of participants encouraging one another to explore and refine their desired looks. As the sustainable community grows, it becomes easier for newcomers to participate and find their loved and curated piece of these platforms. Overall rental fashion is the cornerstone for sustainable fashion and is likely to grow in the coming years!
À New Wave to Fashion. À New Way of Living.
Your First and Last Sustainable AI and Social Powered P2P/B2C Multifunctional Ecosystem (BUY/SELL/RENT/LEND/ SWAP/GIFT), for Me and You.
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Via ÀLA.HAUSSE’s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND mobile application, INDIVIDUALS & brands ( BETA) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Clossets” aka Clothing Assets. Through this consumerism habit shift we slow down the urgency on fashion carbon footprint, aiding sustainability as a whole.
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References:
- https://penntoday.upenn.edu/news/whats-future-rental-clothing
- https://www.theguardian.com/fashion/2020/sep/20/the-rise-of-fashion-rental-scarlett-conlon
- https://www.tatlerasia.com/style/fashion/5-reasons-why-renting-clothes-is-the-future-of-fashion
- https://www.onrotate.com/5-reasons-why-rental-fashion-is-the-future-of-fashion/
