Virtual Fashion Shows Are Making Luxury Accessible

While the global pandemic in 2020 brought a plethora of negative change onto the scene, it would be unwise and pessimistic to turn a blind eye to some of the positives.  While many retail chains suffered under social restrictions and the lack of in person activity, some other companies flourished.  Companies like Amazon and Zoom were able to take advantage of their position in this digitized age and utilize their strengths.  Although they do not belong within the fashion industry, they have ties within the technological sector. Today, every company has ties within the technology industry.  In this quickening, digitalized age there is no room for error and all companies must make decisions in stride with world affairs.

Because of the pandemic, fashion shows were forced to change their stride and began to take place virtually.  By allowing people to view these shows from the comfort of their homes with the simple click of a button, this meant that they were accessible to anyone.  Prior to this occurrence, fashion shows were generally seen as an event specifically for the elite.  Supermodels seemed unreachable, gliding across the catwalk elegantly and without flaw.  Audience members were clad in daring pieces never to be found on the common man or woman roaming the streets.  Each person in the room held an air of significance and mutual understanding of fashion.  All in all, the entire scene seemed like a cluster for elites; it seemed like a room where no “ordinary” man or woman could participate or even observe.  However, with the introduction of virtual fashion shows, it broke down barriers and made luxury accessible to all.