Deconstructing Sneakers with Berlin Based Designer “All Amin”

Her catchy instagram handle, @haramwithsugar, makes a reference to her Islamic faith, the word haram meaning ‘forbidden’ in Arabic. Alongside this, in her instagram bios are “​​sometimes you gotta mashallah (Liberate) yourself” and “Alhamdulillah (Praise God), another independent fashion brand trying to be as sustainable as possible”. Among young muslims, the word Haram is often used to describe something that goes against the religion, AKA a sin. The word has built up a reputation for being slang. 

In the religion, the mode of dress is quite modest, especially for women. Although most women follow this regime to different degrees the rules are as follows; All must be covered except for hands, feet, and face (excluding hair); The clothing must be loose and not form fitting as not to define the shape of the body; The clothes must not be see through as not to create the illusion of nakedness; The modesty of regulation extends to flashy components of clothing (this includes things that are shiny or make noise as you wear it). 

Her brand is almost an extreme form of rebellion, in regards to her faith. Her designs mimic many undergarments such as corsetry, and bikini styles, both of which are prohibited under the Islamic rule of modesty.