The fine line between true style and the ultimate self-expressionist ego often are blurred, aiding that underlying formation of an unsatisfactory addiction. The seemingly glam and fast dropping fashion cycle has always been short-lived. Whether if it’s the intense high you and I feel on a spending spree, the untouched smell and sleek feel of an entire new and unworn fabric, a cheap steal from this summer’s biggest sale, the bold trending new style, or being willingly victim labeled of the most vicious brand marketing or having these savvy influencer feed to your visual and neuron receptors. Nope! I’d never think that it takes 1800 gallons of water AKA 3 years of clean drinking water per individual consumption, 104 showers, 12000 coffees to produce ONE pair of jeans.
Fashion is the second largest industry contributing to 10% world’s carbon emission. As our world’s green house effect being directly affected, water pollution in developing country across the world, animals and other species being push to extinction due to the environmental burden indirectly caused by my own action, I formed a deep sense of longing and urge to make a change within myself, and set the example among my peers. Understand that solely my own action and my independent voice may not be scalable, ÀLA.HAUSSE became that tool where it will help this voice spread, satisfying our own buying pleasure and convenience yet tackle the real issue of environmental effect. How exactly would it help that you ask?
The French saying of ÀLA.HAUSSE aka a la hausse: the uprising. It is an ideology of an uprising movement.
Via ÀLA.HAUSSE’s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND/ (swap BETA 2021) mobile application, INDIVIDUALS & brands ( BETA 2021) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Clossets” aka Clothing Assets, along with overstock inventory and samples. Through this consumerism habit shift we indirectly slow down the urgency on fashion carbon footprint, aiding sustainability as a whole.
I foresee this transformation among me and ourselves to be an on going and soul enlightend journey that will bring changes to the world of fashion and general consumerism. We will at times be challenged, or faced the need to action upon. Through providing real time knowledge and create trust and integrity within our platform and the upcoming community of ÀLA.HAUSSE, perfecting the tools, functionalities and technology within the platform, self-actualization process and continuous market/word of mouth education, I believe this inevitable uprising movement will aid fashion and our longevity as the humanity itself.
À New Wave to Fashion. À New Way of Living.
A New Age Philosophy Backed, Sustainability Enabled, Multifunctional ( BUY/SELL/LEND/RENT/ swap BETA ) Fashion P2P Mobile E-commerce Ecosystem, for Me and You.
BETA SS21 iOS Android with Stories on www.alahausse.ca & Medium.
#ALAHAUSSE #WEARYOURPURPOSE #HAUSSEPEOPLE