The fine line between true style and the ultimate self-expressionist ego are often blurred, aiding that underlying formation of an unsatisfactory addiction. The seemingly glam and fast dropping fashion cycle has always been short lived. Whether it’s the intense high you (and I) feel on a spending spree, the untouched smell and sleek feel of an entire new and unworn fabric, a cheap steal from this summer’s biggest sale, the bold trending new style, or having these savvy influencers always feeding your visual and neuron receptors. Nope! I’d never think that it takes 1800 gallons of water AKA 3 years of clean drinking water per individual consumption, 104 showers, 12000 coffees to produce ONE pair of jeans.
Fashion is the second largest industry contributing to 10% of the world’s carbon emission. The negative effects this is having on our world is detrimental. It is affecting water pollution in developing countries across the world, and animals and other species are being pushed to extinction due to the environmental burden indirectly caused by my own actions. I formed a deep sense of longing and an urge to make a change within myself, and set an example among my peers. By understanding that solely my own actions and my independent voice may not be scalable, ÀLA.HAUSSE became my tool to spread this message. This idea that we can continue to satisfy our own buying pleasures while tackling the issues of the negative effects of the industry. How exactly is this possible you may ask?
The French saying of ÀLA.HAUSSE aka a la hausse: the uprising. It is an ideology of an uprising movement.
Via ÀLA.HAUSSE’s Multi-functional and Multi-purposeful Fashion Ecosystem- BUY/SELL/RENT/LEND/ (swap BETA 2021) mobile application, INDIVIDUALS & brands ( BETA 2021) are encouraged to REBUY, RESELL, REUSE and UP-CYCLE their personal “Clossets” aka Clothing Assets, along with overstock inventory and samples. Through this consumerism habit shift we indirectly slow down the urgency on fashion carbon footprint, aiding sustainability as a whole.
I foresee this transformation among myself and others to be an ongoing and positive journey that will bring changes in the world of fashion and society. We will at times be challenged, but through providing real time knowledge and by creating trust and integrity within our members of the ecosystem, perfecting the tools and technology within the platform, maintaining self-actualization and continuous market education, we believe this uprising movement is inevitable for fashion’s longevity.
I look forward to bumping into you via our upcoming ÀLA.HAUSSE’s ecosystem.
À New Wave to Fashion. À New Way of Living.
A New Age Philosophy Backed, Sustainability Enabled, Multifunctional ( BUY/SELL/LEND/RENT/ swap BETA ) Fashion P2P Mobile E-commerce Ecosystem, for Me and You.
BETA SS21 iOS Android with Stories on www.alahausse.ca & Medium.
#ALAHAUSSE #WEARYOURPURPOSE #HAUSSEPEOPLE