June 18, 2021

Givenchy launched a 4G bag: How they’ve used Innovative Marketing Strategies and Tech to advertise launch

Image via theimpression.com Written by Danté Lusson, Edited by Chantel Ong Everyone is more or less up to date with all the big-named luxury brands and […]
June 15, 2021

From Whole-sale to Direct to Consumer: The rapid gravitation towards a D2C market

Image via rawpixel Written by Danielle Williams Millennials are a driving force for change in the economy perceptible through a shift in customer expectancies towards a […]
June 9, 2021

Amazon Sets New Sustainability Standards: Actions to ease availability of Sustainable Products

Image via Helmut Newton, Vogue 1964 Written by Danielle Williams, Edited by Chantel Ong In September 2020, Amazon unveiled a rubric called “climate pledge friendly”, which […]
June 1, 2021

The Full Circle of Fashion: Working towards a Circular Fashion Economy

Image via Stella McCartney Written by Danielle Williams The Fashion industry has been faced with intense stresses to reduce waste and carbon emissions from a new […]