Circular Fashion Economy

August 11, 2021

What brand loyalty looks like in 2021: how brands need to step it up to ensure repeat customers

Image via vanityfair Written by: Danté Lusson What is that one thing that turned you into a loyal customer? Maybe it was great customer service, or […]
August 11, 2021

How the Pandemic is Shifting Sustainability in the Fashion Industry

Image via TheGardian Written by: Hana El-Sharabasy The words non-essential have been thrown around more than ever this year, leading us to wonder how indispensable fashion […]
August 10, 2021

Natural Fibre Series: How sustainable is Hemp fabric?

Image via consciouslifeandstyle Written by: Zeinab Magdi   When you think of sustainable fabrics, do you think of hemp? Most people think of cotton, even though […]
July 18, 2021

Why Fashion Houses are creating Smaller Collections

Image via FashionRoundtable Written by Danté Lusson Kim Kardashian famously said “we don’t typically like to wear clothes twice” and moments like these have given the […]
July 12, 2021

Trashion: Repurposing Trash into Experimental Fashion

Image via vogue.com Written by: Hana El-Sharabasy Today’s designers are trying to find new ways to create a name for themselves while holding up their sustainable […]
July 5, 2021

The Growth of the Recommercer: How consumers are choosing to buy Used over New

Image via recounter.com Written By Zeinab Magdi The recommerce industry has shown exponential growth and popularity in recent years. Millennials and Generation Z are more than […]
June 15, 2021

From Whole-sale to Direct to Consumer: The rapid gravitation towards a D2C market

Image via rawpixel Written by Danielle Williams Millennials are a driving force for change in the economy perceptible through a shift in customer expectancies towards a […]
June 1, 2021

The Full Circle of Fashion: Working towards a Circular Fashion Economy

Image via Stella McCartney Written by Danielle Williams The Fashion industry has been faced with intense stresses to reduce waste and carbon emissions from a new […]